#20 - Bruce Friedrich on inventing outstanding meat substitutes to end speciesism & factory farming

Before the US Civil War, it was easier for the North to morally oppose slavery. Why? Because unlike the South they weren’t profiting much from its existence. The fight for abolition was partly won because many no longer saw themselves as having a selfish stake in its continuation.

Bruce Friedrich, executive director of The Good Food Institute (GFI), thinks the same may be true in the fight against speciesism. 98% of people currently eat meat. But if eating meat stops being part of most people’s daily lives -- it should be a lot easier to convince them that farm...